Rosler Semiotics Of The Kitchen. In semiotics of the kitchen martha rosler begins her demonstration of kitchen utensils in alphabetical order from apron to tenderizer in the style of a seemingly straight tv feature. In semiotics of the kitchen martha rosler performs for the camera as a culinary hostess introducing various kitchen utensils she progresses through the alphabet demonstrating a different cooking utensil for each letter.
Single channel video black and white sound 6 09. This is performance suitable for the media age a powerful satirical one liner angry woman in her kitchen that becomes something deeper. On a counter before her are a variety of utensils each of which she picks up names and proceeds to.
Part of the collection at the museum of modern art the video is a performance by martha rosler who takes on the role of an apron clad housewife and parodies the television cooking demonstrations popularized by julia child in the 1960s.
It has been noteworthy that the semiotics of the kitchen has earned 72 000 hits on youtube with its blank black and white paperwork and political conscience. But the bit of rosler is funny too which is difficult to miss. This is performance suitable for the media age a powerful satirical one liner angry woman in her kitchen that becomes something deeper. Semiotics of the kitchen is a feminist parody single channel video and performance piece released in 1975 by martha rosler the video which runs six minutes is considered a critique of the commodified versions of traditional women s roles in modern society.
